The Flacon Plat, created around 1890, represents one of Guerlain’s early standardized bottles, employed for a wide range of perfumes. Produced by Pochet et du Courval in three moulds, it is a simple yet elegant colorless glass design, characterized by its flat form and fitted with a ground-glass, polylobed disk-shaped stopper. Its understated shape allowed the richly colored and decorative labels to take center stage, while still maintaining a refined, timeless silhouette suitable for Guerlain’s varied offerings.
The front of the bottle carries a large, polychromed paper label measuring 6.6cm by 3.6cm, which became the defining decorative feature of the design. The reverse side is molded with the distinctive femme drapeaux motif, a figure draped with banners, as well as the “HP” mark denoting Pochet et du Courval. Many of the labels associated with this bottle predate 1890, and examples can be found bearing Guerlain’s addresses at either 15 Rue de la Paix or later at 68 Avenue des Champs-Élysées. In addition to the main label affixed to the bottle, a secondary, smaller label with a curved lower edge was often placed on the wrapping papers, extending the decorative identity of the presentation.
The presentation box further reinforced the house style, with its interior featuring another large label in the same polychrome tones as those found on the bottles. This cohesive approach created an impression of richness and visual continuity, making the Flacon Plat a versatile yet luxurious option.
The mould for the bottle was destroyed at the end of the 1950s, making it a design firmly rooted in Guerlain’s earlier history. Over its lifespan, it housed a wide selection of Guerlain fragrances, including Tsao Ko, Belle France, Dix Pétales de Roses, Cyprisine, Le Jardin de Mon Curé, Gavotte, Paris Nouveau, Violette à Deux Sous, Bouquet Mademoiselle, Grande Maréchale, Young Princess, and Rodomel. Today, bottles that survive with intact labels and original boxes offer a rare glimpse into Guerlain’s 19th-century visual and olfactory heritage.
Sizes:
Pochet et du Courval produced three moulds:
- Mould #12606 = 15cc
- Mould #12607 = 30cc
- Mould #12608 = 80cc - 14cm
Bottles:
Scents:
- Belle France
- Bouquet Mademoiselle
- Cyprisine
- Dix Petales de Roses
- Gavotte
- Gracia
- Grande Marechale
- Le Jardin de Mon Cure
- Marquise D'Auberive
- Noesseri
- Ouridis
- Paris Nouveau
- Rodomel
- Senorita
- Toutes Fleurs
- Tsao Ko
- Ultra Fresca
- Violette a Deux Sous
- Violette de Parme
- Young Princess
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