Showing posts with label Guerlinade 1921. Show all posts
Showing posts with label Guerlinade 1921. Show all posts

Friday, February 1, 2013

Guerlinade 1921

Launched in 1921, Guerlinade was both a fragrance and a statement of identity — a perfume that celebrated the very essence of the Guerlain style. Created by Jacques Guerlain, it took its name from the house’s famed perfumery accord of the same name, a harmonious blend of rose, jasmine, vanilla, and tonka bean that became the unmistakable signature woven through nearly every Guerlain creation. Pronounced simply as “gair-lin-ahd,” the word itself carries a distinctly French musicality — light, graceful, and elegant. It is derived from the family name “Guerlain” and the suffix “-ade,” implying a composition, melody, or refrain. In that sense, Guerlinade means “the song of Guerlain,” a poetic encapsulation of the brand’s olfactory language and artistic legacy.

The name conjures images of refinement, warmth, and continuity — a soft echo of familiarity that transcends time. One might imagine the word Guerlinade as the lingering aura of a woman’s perfume on silk gloves, or the memory of powder and flowers mingling in a mirrored boudoir. It evokes a feeling of comfort and sophistication — not ostentatious luxury, but something more personal, elegant, and enduring. To wear Guerlinade was to wear the very heart of the Guerlain house: an intimate expression of its craftsmanship and style.

The perfume debuted at a fascinating moment in history — the early 1920s, a period marked by transformation and modernity. Europe was emerging from the devastation of the First World War, and the Art Deco era was dawning, characterized by its streamlined elegance, bold geometry, and celebration of luxury after years of austerity. Women’s fashion, too, was undergoing a revolution: corsets were disappearing, hemlines were rising, and the liberated garçonne spirit was redefining femininity. Yet amid this newfound modernity, there remained a longing for tradition, beauty, and artistry — qualities that Guerlinade embodied perfectly.

In scent, Guerlinade was the distillation of the Guerlain family’s creative DNA — a floral oriental that balanced classic beauty with sensual warmth. The delicate freshness of rose and jasmine formed the heart of the fragrance, evoking purity, femininity, and grace. These floral notes were softened by the creamy sweetness of vanilla and tonka bean, rich in coumarin, which imparted the smooth, almond-like warmth that became synonymous with the Guerlain signature. The blend of floral, powdery, and ambery tones created a texture both tender and luxurious — like the touch of fine silk on skin.

For women of the time, a perfume called Guerlinade would have held particular meaning. The name itself, directly referencing the house’s identity, suggested something deeply personal and prestigious — a scent born from the intimate artistry of the Guerlain atelier. It represented heritage refined through innovation — a fragrance steeped in tradition yet perfectly suited to the modern woman of the 1920s: elegant, self-assured, and aware of her individuality.

Within the broader landscape of perfumery, Guerlinade aligned with the prevailing trend of floral orientals but distinguished itself through its subtlety and technical mastery. While other perfumers were beginning to experiment with bold synthetics and daring new accords, Jacques Guerlain used modern materials to refine and elevate the familiar, creating a composition that felt timeless rather than fashionable.

In essence, Guerlinade was — and remains — the olfactory soul of Guerlain: a hymn to harmony, warmth, and feminine grace. It captured the perfect balance between the natural and the composed, the intimate and the eternal — a scent that whispered of heritage, artistry, and the enduring beauty of French perfumery.



Fragrance Composition:



So what does it smell like? Guerlinade is classified as a floral oriental fragrance for women.
  • Top notes: aldehyde, Sicilian neroli, Calabrian bergamot, Tunisian hesperides, peach
  • Middle notes: white lilac, hyacinth, Egyptian jasmine, Egyptian rose, Grasse jasmine, Grasse rose, Moroccan orange blossom, French orris
  • Base notes: sage, Mayotte vanilla, Venezuelan tonka bean, almond, Haitian vetiver, Indonesian patchouli, Tibetan musk


I was able to obtain a sample from my good friend Alexandra Star, who has lots of rare antique Guerlain treasures in her etsy shop, Parfums de Paris. If you are interested in experiencing the deliciousness of Guerlinade, stroll on over to her shop and take a look around.  


Scent Profile:


To inhale Guerlinade is to experience the very soul of the House of Guerlain — a symphony of floral warmth and oriental sweetness that seems to breathe with life. Created by Jacques Guerlain in 1921, it opens like the soft flare of morning light — luminous, golden, and tenderly nostalgic. The first impression is a delicate radiance, a whisper of aldehydes sparkling in the air. These synthetic molecules, newly fashionable in early 20th-century perfumery, lend an ethereal brilliance to the composition — a gentle shimmer that lifts the natural ingredients, giving them space to bloom. They do not dominate but illuminate, like sunlight catching on silk.

Then, the citrus heart of the opening unfurls — Sicilian neroli, Calabrian bergamot, and Tunisian hesperides together create a dazzling interplay of freshness and warmth. The neroli, distilled from the blossoms of bitter orange trees along the Sicilian coast, has a honeyed, green brightness — rich in linalool and nerolidol, which lend it a creamy floral depth. Calabrian bergamot, grown in the sun-drenched groves of southern Italy, offers a perfectly balanced citrus note — not sharp but elegant, its linalyl acetate softening the edges into a velvety sparkle. The Tunisian hesperides bring a slightly deeper, more resinous citrus tone — sun-drenched and faintly aromatic, giving a sense of Mediterranean warmth. A hint of peach rounds out this luminous prelude, its velvety fruitiness both soft and inviting. The molecule gamma-undecalactone, responsible for peach’s creamy sweetness, introduces a human warmth — the suggestion of skin touched by sunlight.

The heart of Guerlinade is a breathtaking floral tapestry, where blossoms from across the world intertwine in exquisite harmony. White lilac and hyacinth form the cool, green-floral opening of the bouquet — fresh, dewy, and softly nostalgic, their molecules benzyl acetate and phenylethyl alcohol evoking the scent of early spring gardens. As these fade, the deeper florals unfold: Egyptian jasmine and Egyptian rose, with their lush and sultry warmth, contrast beautifully with their counterparts from Grasse in southern France. Egyptian jasmine, rich in indole and benzyl benzoate, has a fuller, more animalic sensuality, while Grasse jasmine — the legendary Jasmin grandiflorum cultivated for centuries in Provence — is fresher, lighter, and more refined. Similarly, the Egyptian rose is vibrant and spicy, whereas the Grasse rose, bathed in the gentle Mediterranean sun, is the epitome of classic French elegance — delicate, powdery, and romantic, rich in citronellol and geraniol.

Adding further nuance are Moroccan orange blossom and French orris. The orange blossom, grown in the fertile plains of Morocco, introduces a golden radiance — floral yet honeyed, underscored by its natural linalool and terpineol, which lend warmth and smoothness. French orris, extracted from the rhizomes of the Florentine iris after years of aging, brings a cool, powdery grace. Its ionones and irones give off the faint scent of violet and soft leather, linking the heart to the perfume’s velvety base. These florals together create a sensory impression of timeless femininity — the softness of silk, the calm glow of candlelight, the intimacy of a remembered scent.

As Guerlinade settles into its base, it transforms from floral luminosity to a warm, sensual embrace. The sweetness of Mayotte vanilla — sourced from the Comoros archipelago — unfurls with creamy depth. This island’s vanilla, rich in vanillin and heliotropin, carries a distinct warmth, softer and more floral than the Madagascan variety. It melds seamlessly with the Venezuelan tonka bean, whose coumarin adds a velvety, almond-like richness that forms the foundation of the famed Guerlain signature. The almond note enhances this sweetness further, echoing the comforting powder of tonka and the creaminess of vanilla, while the natural and synthetic coumarins work in harmony to give longevity and warmth — a perfect example of Guerlain’s mastery in blending nature with chemistry.

Balancing this indulgent sweetness are earthy and sensual counterpoints — Haitian vetiver, Indonesian patchouli, and Tibetan musk. The Haitian vetiver, prized for its dry, smoky clarity, lends sophistication and structure, grounding the composition with its complex mix of vetiverol and vetivone. Indonesian patchouli, aged to mellow its sharpness, contributes a dark, velvety richness — earthy yet refined, deepening the oriental tone. Finally, the Tibetan musk adds a lingering animalic softness, a whisper of warmth that fuses with skin, creating a sensual aura that endures. The inclusion of sage at the base introduces a subtle aromatic freshness, preventing the fragrance from becoming overly sweet and keeping its balance poised and elegant.

In its entirety, Guerlinade is a portrait of floral serenity wrapped in oriental warmth, an ode to Guerlain’s craftsmanship and artistic continuity. Every element — from the sparkling aldehydes to the sunlit florals and creamy resins — is woven with perfect precision, each note enhancing the next. It smells of continuity, of refinement passed down through generations, of beauty perfected yet never static. To smell Guerlinade is to experience Guerlain’s heartbeat — the fragrant embodiment of elegance, tenderness, and timeless French artistry.




Bottles:



Presented in the Lyre flacon (parfum) from 1921-1959, the quadrilobe flacon (parfum), the flacon Brun Fume starting in 1933, the Guerre flacon (parfum) from 1938-1945 and in the Amphore flacon (parfum) starting in 1955.










Fate of the Fragrance:


Discontinued, date unknown. Still sold in the 1950s.

1998 Reissue:


After decades of silence, Guerlinade returned in 1998 — not as a simple revival, but as a heartfelt homage to the House’s own soul. Jean-Paul Guerlain, the last of the family’s great perfumers, reimagined the legendary 1921 creation into something entirely new: a floriental eau de parfum, luminous yet enveloping, built upon the House’s mythical accord — the Guerlinade. This accord, often described as the “Guerlain essence,” is a secret blend of rose, jasmine, tonka bean, and vanilla that has perfumed every Guerlain fragrance since 1828. In this 1998 composition, Jean-Paul transformed that heritage into a personal and poetic statement — “my gift to women,” he said, “to be used and adorned, then to disappear.”

The story behind its creation feels almost dreamlike. Jean-Paul Guerlain confessed that he literally dreamed the scent — inspired by the handwritten formula books of his forebears, each page filled with the guarded recipes that defined nearly two centuries of French perfumery. Those fragile papers, locked away in Guerlain’s Paris archives, became the muse for a fragrance that would honor both the 200th birthday of founder Pierre-François-Pascal Guerlain and the 170th anniversary of the House itself. What emerged was not an echo of the 1921 perfume, but an entirely modern reinterpretation — softer, rounder, and more introspective, with an unmistakable link to Guerlain’s historic DNA.

The fragrance itself opens with a delicate shimmer of bergamot, that quintessentially Guerlain citrus, balancing freshness and refinement. Its radiant opening is quickly softened by a heady bouquet of lilacs, Grasse rose, iris, jasmine, and linden, evoking the timeless grace of French gardens in full bloom. The lilac lends a nostalgic tenderness — airy and slightly powdery — while Grasse rose, the flower of perfumers, adds a velvety richness that feels both classical and comforting. Iris, with its cool, buttery smoothness, introduces that powdered elegance so emblematic of Guerlain, while jasmine brings warmth and sensuality. The linden blossom, often associated with the scent of Parisian springtime, gives a honeyed, golden touch — gentle and luminous.

At its heart lies the Guerlain signature — a luxurious accord of tonka bean, vanilla, jasmine, and orris, underscored by dark animalics and soft resins. The tonka bean from Venezuela infuses the blend with creamy coumarin sweetness, bridging the natural warmth of Mayotte vanilla, whose soft, almost floral quality rounds the fragrance into something intimate and tactile. The deeper notes — ambery resins and animalic undertones — whisper of sensuality and heritage, grounding the floral sweetness in something undeniably human and warm. This interplay between purity and depth, light and shadow, defines Guerlinade’s allure: a scent both ethereal and deeply emotional, modern yet timeless.

Presented as a limited edition flacon by Baccarat, the perfume was encased in an object as refined as its contents. Designed by Robert Granai, the bottle was inspired by a bronze Nepalese wedding vase once used to sprinkle rose water over guests — a gesture symbolizing blessing and good fortune. Its simple, elegant silhouette reflected the purity of Guerlain’s intent, while each presentation included a painted backdrop and an authenticity scroll, emphasizing the exclusivity of this commemorative release.

Only 50,000 bottles were produced worldwide — 3,500 for the United States and 300 for Canada — making it one of Guerlain’s most coveted modern rarities. Priced at $175 for 1.7 ounces, it was not just a perfume, but a piece of Guerlain’s living legacy: a scent that bridges the centuries, where the dream of its creator meets the soul of a dynasty. Guerlinade (1998) stands as a fragrant love letter — to women, to craftsmanship, and to the enduring poetry of the Guerlain name.


2005 Reissue:


It was relaunched in 2005 for the Les Parisiennes line.
  • Top notes: Calabrian bergamot, Tunisian hesperides
  • Middle notes: white lilac, hyacinth, rose and jasmine from Egypt and Grasse
  • Base notes: Mayotte vanilla, tonka bean and French iris.





Guerlain's Talc de Toilette

 Guerlain's Talc de Toilette was housed inside of a tin enameled in blue, off white and black.