Monday, November 25, 2013

Poudre Superdulci c1912

Created in 1912 by Guerlain, Poudre Super Dulci was a luxurious face powder delicately perfumed with the house’s romantic fragrance Après L’Ondée. At a time when perfumed cosmetics were a mark of refinement, this powder embodied both elegance and innovation, offering women not only a cosmetic finish but also the lingering scent of one of Guerlain’s most poetic creations.

The powder was presented in an octagonal cardboard box, wrapped in richly printed polychrome paper. The decoration evoked Chinese motifs, reflecting the fascination with the Chinoiserie style that was popular in the early 20th century, when exoticism and Orientalist influences were highly fashionable in European art and design. The octagonal form itself set it apart from more common round or square powder boxes, underscoring its exclusivity and the care Guerlain devoted to presentation.

Although first launched in the 1910s, evidence suggests that Poudre Super Dulci remained available well into the mid-20th century, with references indicating it could still be purchased around 1949. This longevity speaks to both its enduring popularity and Guerlain’s ability to blend cosmetic function with olfactory pleasure, turning a simple face powder into a true object of beauty and desire.


 




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