The Flacon de Sac, also known as the Parapluie Flacon (Umbrella Bottle), was introduced by Guerlain around 1952 and remained in use until 1978. Designed as a portable, handbag-sized presentation, it provided a practical yet elegant way for clients to carry their favorite Guerlain extraits. The compact form made it ideal for travel or daily use, while its refined styling ensured it aligned with the house’s tradition of luxury.
The bottles themselves were produced in both round and oval bases, reflecting slight variations depending on the manufacturer. They rarely carried the signature mark of the glassworks, but some examples are inscribed with one of several possible legends: “Guerlain Paris,” “Guerlain Paris France,” or “Guerlain Bottle Made in France.” The flacons were topped with gold-colored screw caps, and from the neck hung a cord suspending a double-sided paper label, a detail that provided both branding and an element of charm.
Production of the purse bottles was shared by several renowned glass manufacturers, including Pochet et du Courval, Brosse, and Saint-Gobain Desjonquères. Over time, the presentation styles evolved. Early examples were housed in decorative boxes tailored to the identity of each perfume, while later versions omitted this extra packaging. For export to the United States, Guerlain adapted the format further by enclosing the bottle in a fitted leather case, underscoring its practicality as a true travel accessory.
The Flacon de Sac was employed for a wide range of Guerlain perfumes, among them Shalimar, Ode, L’Heure Bleue, Mitsouko, Jasmin, Vega, Jicky, Sous le Vent, Chant d’Arômes, Chamade, Vol de Nuit, and Liu. Interestingly, despite its popularity, this bottle was never used for Nahema when the fragrance debuted in 1979, marking the end of its era.
Measuring 7.8 cm (3.07 in) and holding 7 cc (7 ml, or about 0.25 oz) of extrait, the Flacon de Sac represents a thoughtful fusion of practicality and refinement. Today, it is remembered as a charming example of Guerlain’s attention to how perfume could accompany a woman throughout her day—portable luxury in miniature form.
In 1954, the leather etui cases were introduced.
Sizes:
Produced by three glassworks: Pochet, Brosse and SGD:
- 7cc/7ml/0.237 oz - 7.8cm/3.07"
Bottles:
No comments:
Post a Comment