Rose du Moulin by Guerlain, created in 1907, is a charming reflection of the Belle Époque, a time when beauty products carried not only function but also wit and theatrical flair. This product was a rose-tinted pomade, designed primarily to rouge the cheeks, though it could just as easily be pressed onto the lips for a touch of color. Its dual purpose made it both practical and indulgent, a small luxury that fit neatly into a lady’s vanity case or evening bag.
The name “Rose du Moulin” is a clever play on words, referencing the legendary Moulin Rouge cabaret in Paris. Just as the Moulin Rouge embodied glamour, spectacle, and the thrill of modern nightlife, Rose du Moulin captured that same spirit in a pot of cosmetic color. Women who purchased it were not simply buying rouge—they were participating in the fantasy of Parisian sophistication and playful daring.
The label itself drove home this association, featuring a tiny image of the famous red windmill. It was both a branding detail and a cultural wink, instantly recognizable to those familiar with the Paris landmark. The presence of this motif tied Guerlain’s creation to the heart of Parisian style and entertainment, aligning the product with the allure of the stage and the vibrancy of city life.
In its day, Rose du Moulin would have appealed to the fashionable woman who wanted to highlight her natural beauty while also signaling her awareness of the latest cultural icons. It was more than makeup; it was a symbol of modern femininity, tinged with the romance and excitement of Paris nightlife.
The jars were produced by the prestigious Pochet et du Courval, longtime glassmakers for Guerlain, who ensured that even a small rouge pot was treated as an object of elegance. In its earliest incarnation, Rose du Moulin was presented in a striking emerald-green glass pot with a matching lid, the surface brought to life with gilded enameling that echoed the refinement of Guerlain’s perfume bottles. By 1914, the design was updated to clear glass. These later versions replaced the hand-painted decoration with a paper label wrapped around the middle, reproducing the earlier motifs in printed form—a practical solution that nonetheless preserved the charm of the original artistry.
Part of the allure of Rose du Moulin lay in its variety. Guerlain offered the rouge in shades tailored to different complexions, including versions “pour les brunes” (for brunettes) and “pour les blondes” (for blondes). Beyond these, the range expanded into a palette of evocative colors with names like Mandarine, Cattleya, Tulipe, Lilas, Soleil Levant (sunrise), Medium, Iris, Scarlet, Rose Camellia, and Tropical. Each shade carried not only a cosmetic function but also a poetic identity, allowing women to select a color that suited both their complexion and their mood.
Catalogued as item #600 in Guerlain’s stock books, Rose du Moulin was more than rouge—it was a piece of Parisian culture translated into a portable luxury. From its emerald-green beginnings to its later clear-glass editions, it stood as a symbol of beauty, wit, and the theatrical flair of early 20th-century Paris.























