Bouquet de Lord Seymour by Guerlain, launched around 1840 and also known simply as Bouquet Seymour, was one of the earliest perfumes created by Pierre-François-Pascal Guerlain. The name itself was chosen in homage to Henry de Seymour (1805–1859), a wealthy English aristocrat and descendant of the Dukes of Somerset. A flamboyant figure in Parisian society, Seymour founded the prestigious Jockey Club of Paris, a gathering place for noblemen and horse enthusiasts. Guerlain’s decision to dedicate a fragrance to such a man was no coincidence—it reflected both the refined elegance and daring modernity that defined the brand from its earliest days.
The name Bouquet de Lord Seymour is French and translates literally to “Lord Seymour’s Bouquet.” The title evokes the image of a distinguished gentleman surrounded by polished splendor—the rustle of fine fabrics, the gleam of carriage lamps along the Boulevard des Italiens, and the faint echo of laughter from a salon filled with English and French nobility. The word bouquet in perfumery was often used to signify an elegant composition of blended floral and herbal essences, suggesting sophistication rather than a single flower’s simplicity.
The early 19th century, when this fragrance was created, was a period of renewal and cosmopolitan taste in Paris. The Bourbon Restoration had recently given way to the July Monarchy, and Paris was once again alive with a mingling of aristocratic refinement and bourgeois ambition. English culture exerted a strong influence over French fashion—London tailoring, equestrian sports, and Anglo-French salons were the height of chic. Within this atmosphere, Guerlain’s Bouquet de Lord Seymour would have embodied both gentlemanly elegance and continental grace, appealing equally to refined men and women of society.
Women of the time, enamored with the glamour of English nobility, would have viewed a perfume named after Lord Seymour as a mark of fashionable worldliness. It suggested aristocratic charm, a touch of reckless adventure, and refined sensuality—qualities that fit perfectly with the romantic spirit of the early Victorian age. To wear it was to adorn oneself with the invisible signature of English sophistication filtered through French artistry.
Interpreted in scent, Bouquet de Lord Seymour would likely have drawn inspiration from the popular “Jockey Club” compositions of the day, which blended aromatic herbs, citrus, and floral notes with leather and musky undertones. These fragrances were created to evoke the gentleman’s milieu—polished riding boots, freshly cut hay, and fine grooming oils—tempered with the soft sweetness of orange blossom or rose to make them approachable and refined. Guerlain, with his gift for harmony and balance, would have elevated this idea, giving the perfume both masculine depth and romantic softness, a bridge between the rugged English countryside and the polished salons of Paris.
In the wider context of perfumery, Bouquet de Lord Seymour aligned with the trends of its time but bore the distinct Guerlain touch that would become a hallmark of the house. While many perfumers produced floral or fougère compositions, few infused them with such narrative charm—a scent born of personality, place, and prestige. It was an early example of Guerlain’s genius for weaving storytelling and sophistication into fragrance, a tradition that would carry the house into global renown.
In 1828, the first Guerlain perfumery opened its doors within the elegant Hôtel Meurice in Paris—a place long favored by English travelers of means. At that time, the hotel’s façade featured small boutiques flanking its grand carriage entrance, giving it the charm of a private arcade. This was the era when English aristocrats journeyed to Paris in post carriages, bringing with them an air of refinement and curiosity for French luxury. Among these distinguished visitors was Lord Henry Seymour, whose arrival in his mail coach became a familiar sight. A figure of both notoriety and fascination, Seymour was affectionately—and somewhat scandalously—nicknamed “Milord l’Arsouille” by Parisians. The term arsouille, a colloquialism of the time, referred to a reckless, pleasure-seeking man—someone given to excess and mischief.
Despite his flamboyant reputation, Lord Seymour was known among those close to him as a generous and warm-hearted patron, a man whose extravagance was tempered by genuine kindness. Beneath the eccentric surface lay a refined sensibility and a love of beauty—qualities that drew him to Pierre-François-Pascal Guerlain’s perfumery. Seymour became one of Guerlain’s earliest and most influential patrons, captivated by the subtlety and sophistication of the young perfumer’s creations. His admiration and endorsement lent the fledgling house immediate prestige, establishing Guerlain as a perfumer of distinction and innovation among both French society and visiting foreign elites.
Through this early connection, Guerlain’s reputation blossomed. The perfumes he crafted were celebrated for their refinement, novelty, and balance, qualities that mirrored the cosmopolitan elegance of his clientele. The patronage of men like Lord Seymour not only helped secure Guerlain’s place among Paris’s most esteemed artisans but also set the tone for the brand’s enduring association with aristocracy, taste, and the art of living beautifully. It was in this refined yet exuberant world—of carriages, candlelight, and whispered scandal—that Guerlain’s legacy first took root.
Fragrance Composition:
So what does it smell like? Bouquet de Lord Seymour is most likely based on the popular perfume of the day, Jockey Club, which would be a nod to Lord Seymour's Jockey Club in Paris. Jockey Club was designed to evoke the fresh greens at Epsom Downs. It is classified as a floral oriental fragrance for men and women.
- Top notes: bergamot, orange, lemon, citron, neroli petale, orange blossom, cassie, mimosa, rose, benzoic acid, amyl cinnamate, cinnamon
- Middle notes: lavender, English honey, Bouvardia base, tuberose, jasmine, rose, rose geranium, clove, heliotropin, violet
- Base notes: orris, storax, vanillin, ambergris, civet, coumarin, musk, medlar, tonka bean, Peru balsam, Mysore sandalwood, oakmoss, calamus, musk ambrette, styrax, Siam benzoin, tolu balsam, patchouli
Scent Profile:
Bouquet de Lord Seymour, likely inspired by the popular Jockey Club fragrance of the early 19th century, was a perfume crafted to evoke the fresh green air of the English countryside, mingled with the polished elegance of Parisian refinement. It was a floral oriental, the kind that balanced pastoral freshness with sensual depth—a composition that perfectly mirrored its namesake, Lord Seymour, whose extravagant charm concealed a cultivated and refined soul. To smell it would be to walk through an English garden at dawn, dressed in silk, with sunlight catching the dew on the hedgerows and the faintest trace of polished wood lingering in the air.
The fragrance opens with a burst of bright citrus—Calabrian bergamot, Sevillian orange, lemon, and citron—each bringing its own nuance of sunlight. Bergamot offers that soft, slightly bitter green edge, rich in linalyl acetate and limonene, which adds both brilliance and smoothness. The orange and lemon, high in citral and limonene, contribute zest and clarity, creating a sparkling freshness that feels effervescent rather than sharp. Then comes neroli pétale and orange blossom, both from the sun-drenched groves of Tunisia or southern France. Their sweet, honeyed facets—driven by linalool and indole—soften the citrus with a silky white floral sheen. Into this radiant bouquet, cassie and mimosa weave their delicate powdery warmth, their benzaldehyde and anisic aldehyde lending a faint almond-vanilla breath. A trace of rose rounds the accord, while the faintly spicy sweetness of benzoic acid, amyl cinnamate, and cinnamon hints at something deeper beneath the surface—a touch of Parisian exoticism hidden within English restraint.
As the top fades, the heart unfolds into lush florals and gentle aromatics, evocative of a sun-warmed conservatory. Lavender from Provence lends its clean, herbal freshness, rich in linalool and coumarin, bridging the crisp top notes with the warmth to come. English honey brings a golden sweetness, smooth and waxy, wrapping around bouvardia, tuberose, and jasmine—a trio of creamy, narcotic blooms filled with natural indoles and benzyl acetate. Rose and rose geranium echo the earlier floral notes, reinforcing their romantic core, while clove and heliotropin (a synthetic discovery of the late 19th century) add a spicy, almond-like note that enhances the natural heliotrope facet already present in the floral blend. Violet, high in ionones, adds a cool, powdery veil—an elegant restraint that makes the composition feel tailored and genteel, like a well-fitted riding jacket.
Then, beneath the florals, the base emerges with rich, sensual gravity—a masterful blend of natural resins, musks, and woods. Orris root, with its buttery, powdery elegance from ionones and irones, pairs beautifully with storax, styrax, and Siam benzoin, whose vanillic balsamic sweetness lends warmth and longevity. Vanillin, one of the earliest synthetics, amplifies these creamy aspects, creating a soft halo of sweetness around the deeper animalics. Ambergris tincture and civet add depth and sensuality, their subtle marine and leathery nuances evoking the warmth of skin.
Tonka bean, coumarin, and medlar (a rare fruit note) give the base a round, almond-vanilla tone, further enriched by Peru and Tolu balsams with their caramel-like warmth. Mysore sandalwood, prized for its buttery richness and high santalol content, merges seamlessly with oakmoss and patchouli, creating a velvety, mossy finish. The inclusion of musk ambrette (a natural seed musk) and early synthetics like musk xylene would have enhanced the sillage, ensuring the perfume left a long, soft trail—an echo of the very word “sillage.”
Together, these ingredients tell a story of contrast and harmony—the crisp, green brightness of England meeting the lush sensuality of the Orient, interpreted through French craftsmanship. The citrus and herbs lend movement, the florals add romance, and the resins and musks ground the perfume in timeless sophistication. Bouquet de Lord Seymour would have smelled both fresh and aristocratic, an olfactory reflection of its patron—refined, daring, and unforgettable, leaving behind a lingering trace of elegance long after the wearer had passed.
Fate of the Fragrance:
Discontinued (date unknown) Still being sold in 1886.