Guerlain’s Brillantine was a grooming product designed to style and shine hair, reflecting the elegance and attention to personal presentation typical of the early 20th century. Unlike modern hair styling products, Brillantine was a hair grease that could be purchased either in a solidified, crystallized form, neatly boxed, or in a liquid version contained in glass bottles. Its dual format allowed users to choose a convenient style of application, whether for a more controlled, polished look or a smoother, fluid finish.
The 1920 edition of Brillantine demonstrates Guerlain’s dedication not only to quality but also to aesthetic presentation. The rectangular box, measuring approximately 5 x 8 cm, was crafted from molded colorless glass, elegantly pressed to hold the solid hair oil. Its base was decorated with flowing drapery motifs, while the brass lid was embossed with baroque-inspired designs, evoking the grandeur and artistry of the 18th century. Titled on the top, this container combined practicality with visual appeal, making it as much a decorative object as a functional grooming product. Despite its delicate craftsmanship, some examples today may show small chips, a reminder of the product’s age and historical charm.
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