Bee Garden was launched in 2023 as part of Guerlain’s celebration of the 170th anniversary of the iconic “Abeilles” (Bee) bottle, originally created in 1853 for Empress Eugénie, the wife of Napoleon III. The choice of name—Bee Garden—is no accident. The bee has been an enduring emblem of Guerlain ever since the house became perfumer to Napoleon, for whom the bee symbolized immortality and resurrection. To invoke a “garden of bees” in fragrance form is to weave together Guerlain’s heritage with its deep ties to nature, beauty, and artistry.
The name itself is evocative. A bee garden conjures visions of sunlit meadows, buzzing with golden-winged bees darting among blossoms heavy with nectar. It suggests harmony between humans, flowers, and nature’s most industrious creatures. Emotionally, it speaks of joy, vibrancy, and renewal, while also resonating with Guerlain’s history of environmental consciousness and devotion to bees, whose survival is tied to global ecological health.
Launched in the early 2020s, Bee Garden appeared in a cultural moment defined by sustainability, wellness, and a return to nature. This era—often referred to as the post-pandemic period—saw consumers increasingly drawn to authenticity, natural ingredients, and products that connect them to the earth. Fashion was marked by an interplay of nostalgia and modern minimalism, while perfumery leaned toward transparency, lightness, and clean floral or fruity accords. Against this backdrop, Guerlain’s Bee Garden resonated both as a tribute to history and a response to contemporary desires for fragrances that feel fresh, optimistic, and grounded in nature.
.png)

























.png)

