Saturday, February 2, 2013

Ode 1955

Ode by Guerlain was launched in 1955, a period in postwar Europe characterized by renewed optimism, elegance, and a return to refinement in fashion and lifestyle. The name “Ode,” derived from the French word meaning a lyrical poem of praise or celebration, evokes images of devotion, admiration, and artistic expression. Pronounced simply as “ohd”, the word suggests a heartfelt tribute, here to the beauty and elegance of flowers. The choice of name captures both sophistication and intimacy—an homage to femininity and the art of perfumery itself.

Created by Jacques Guerlain with the assistance of his son Jean-Paul Guerlain, Ode is classified as a floral fragrance for women, emphasizing the splendor and elegance of roses. The scent was Guerlain’s elegant answer to contemporaneous floral masterpieces such as Jean Patou’s Joy and Lanvin’s Arpège, aligning with the mid-20th century trend of rich, romantic, and highly structured floral perfumes. Women of the time would have experienced Ode as a luxurious and emotionally resonant fragrance—an olfactory declaration of grace, sophistication, and feminine allure, ideal for both formal occasions and personal indulgence.

In the context of the 1950s perfume market, Ode followed the prevailing trend of opulent florals yet distinguished itself through Guerlain’s signature artistry: a harmonious composition that celebrated roses without overpowering them, balanced by subtle supporting notes to create a fragrance that was at once refined, expressive, and enduring. Its name, composition, and presentation together framed it as both a tribute to floral beauty and a statement of personal elegance, allowing the wearer to embody the lyrical and evocative spirit suggested by the word “Ode.”



Original Fragrance Composition:



So what does it smell like? Ode is classified as an aldehydic floral fragrance for women.
  • Top notes: neroli, lemon, syringa, linden blossom, sweet pea, aldehydes, hyacinth
  • Middle notes: hawthorn, lavender, lilac, lily, lily of the valley, tuberose, rose absolute, jasmine absolute, violet, peach, orris, almond
  • Base notes: heliotrope, sandalwood, ambergris, vanilla, privet, musk

Scent Profile:


Ode by Guerlain is an exquisite aldehydic floral fragrance for women, a masterful orchestration of both classic floral elegance and modern sophistication. Opening with a sparkling bouquet of neroli and lemon, the freshness is immediately uplifting. Neroli, traditionally sourced from the bitter orange trees of Morocco or Tunisia, offers a luminous, slightly green-citrusy brightness, with natural aroma chemicals like linalool and limonene imparting an airy, radiant quality. The lemon adds crispness, further brightened by the aldehydes, which create an effervescent, almost sparkling facet that amplifies the natural florals, providing a distinctive 1950s “soapy elegance” reminiscent of the classic aldehydic chypres of the era. Complementing these are syringa (lilac), linden blossom, sweet pea, and hyacinth, each contributing nuanced green, floral, and honeyed facets, creating a top that is both delicate and lively.

The heart of Ode is a lush, intoxicating floral symphony. Hawthorn introduces a subtly green, slightly bitter nuance that enhances the natural facets of the bouquet. Lavender, from Provence, provides a clean, aromatic herbaceousness with its naturally occurring linalyl acetate and camphor notes. Lilac, lily, lily of the valley, and tuberose deepen the floral richness; the tuberose, harvested in the Mediterranean or India, imparts creamy, narcotic facets enriched by esters and lactones that heighten its opulence. 

The rose absolute and jasmine absolute, likely sourced from Grasse and Egypt respectively, are central to the fragrance, contributing the luxurious, heady floral heart. Violet and peach add subtle powdery and fruity nuances, while orris lends a refined, powdery earthiness, and almond provides warmth and subtle gourmand undertones. These ingredients together evoke the elegance of a spring garden in full bloom, with a complexity that unfolds over time.

The base is a rich, grounding blend that balances the bright florals with depth and sensuality. Heliotrope contributes a soft, almond-vanilla nuance, blending seamlessly with sandalwood, which lends creamy, woody warmth, likely from Mysore or Indian sources prized for their buttery richness. Ambergris, vanilla, and musk add longevity and sensuality, their aroma chemicals—such as ambrein in ambergris and vanillin in vanilla—providing a warm, animalic foundation that enhances the natural notes. Privet, rare in perfumery, adds a green, slightly honeyed complexity, anchoring the floral heart.

Ode is thus a multi-layered fragrance, where every ingredient plays a precise role: the aldehydes and citrus create brilliance and lift; the florals deliver depth, elegance, and narcotic richness; the base notes offer warmth, sensuality, and lingering allure. Compared to other aldehydic florals of the 1950s, Ode stands out for its remarkable layering and the seamless integration of classic florals with delicate green and powdery accents, creating a fragrance that is both luminous and enduring—a true embodiment of Guerlain’s craftsmanship and artistry.



Bottles:



The fragrance was sold in the parapluie flacon (parfum) into the 1970s, the parapluie spray flacon (eau de cologne), the Amphore flacon (parfum) starting in 1955, Montre flacon (eau de cologne) and the Goutte flacon (eau de toilette), both into the 1970s.






Photo by rubylane seller dollyology

Photo by ebay seller pkolesnikov57


Fate of the Fragrance:



In 1956, Guerlain introduced Ode as a fresh and elegant addition to its storied line of fragrances, presented in a slender crystal amphora draped with frosted glass, a design emphasizing both refinement and practicality. American Perfumer and Aromatics described it as “heady but not heavy,” immediately signaling that this was a perfume of substance without overwhelming the wearer, a balanced composition suitable for sophisticated, modern women.

Critics across prominent publications celebrated the fragrance for its luminous floral bouquet. Harper’s Bazaar highlighted Ode as a “deliciously civilized nosegay of roses, jasmine, lilies, syringa, and heliotrope, gathered at the height of their bloom,” emphasizing both the precision in Guerlain’s blending and the remarkable longevity of the perfume. Vogue positioned it as a symbol of “evening elegance with a whole new air,” noting its subtlety and romantic character, ideal for women attuned to fine perfume traditions. The New Yorker remarked on its abundant rose and spring flowers, noting the versatility of its packaging: a leather-covered purse-size flacon at $9.90 or amphora-shaped crystal bottles at higher price points, reflecting the luxury and accessibility of the fragrance.

By 1958, the fragrance had established itself firmly in the market. Town & Country praised the “subtle complexity” of Ode, particularly its seamless fusion of roses, jasmine, and numerous other blossoms. Similarly, The New Yorker acknowledged its status as “perfume triumphant” and a gift of distinction, a reflection of Guerlain’s mastery in crafting both fragrance and reputation. Vogue, in 1959, described Ode as “fresh, bright, exciting as a still-wrapped Christmas package,” highlighting its cheerful, inviting character. By 1960, Harper’s Bazaar noted the introduction of smaller sizes, suitable for carrying in a handbag, underscoring the practical elegance that Guerlain sought to provide its clientele.

Across these early reviews, Ode was consistently recognized for its balanced florals, lasting presence, and the understated sophistication of its presentation. It stood as both a modern expression of floral artistry and a continuation of Guerlain’s tradition of elegance, perfectly capturing the spirit of the late 1950s—refined, feminine, and timeless.


Discontinued (date unknown), it was still being sold in 1975.


2005 Reformulation:


Ode was discontinued for years before being reformulated by Jean Paul Guerlain with modern ingredients and was relaunched in 2005 for the renovated flagship Guerlain store on the Champs-Elysees. Unfortunately, the reissue was only made for demonstration purposes at the boutique, and not released to the general buying public.

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